Senior sales and partnerships leadership, without the full-time hire.
You have traction, but every deal still runs through you. I've been the first Head of Sales at two venture-backed fintechs, so I know what comes next. I'm a player-coach: I set the strategy, sell alongside you, and leave behind a sales engine your team can run.
Is This You?
Best for $1M to $20M ARR- You're a founder, seed to Series B, and customers are buying for reasons you can name
- Founder-led sales is working, and you may even have a junior rep or two, but the hard deals and problems still come back to you
- Deals slip, follow-up is spotty and the forecast is a guess
- You're about to make your first sales hire, or your first one didn't work out
- You need senior help, but a full-time Head of Sales is too much, too soon
Not a fit yet: if you're still searching for product-market fit, I'm not your first hire. Let's talk again when the pull is there.
How We Work Together
In week one, we agree on 3 or 4 goals that fit where you are.
Founders need to see value fast. I build everything on my reputation, so if you're not seeing value, or it's just not a fit, you can cancel anytime. No long-term contracts.
This isn't just advice. It's execution. I join your Slack, get on calls with you and your team, and work deals like a senior AE.
I can set it up and step back, or stay on as long as it's useful. Every client needs something different. When you're ready, I'll help you hire your full-time Head of Sales.
Three Ways I Help
Fractional Head of Sales
From founder-led sales to predictable revenue.
- Player-coach: I work deals like your senior AE, so I learn firsthand what to fix and who to hire
- Find what's working in your pipeline and double down on it
- Write the playbook your next hire can run
Build the Team and the Machine
The right people, trained, on a system that keeps running.
- Define the roles you need and the profile to hire for
- Onboard and train reps on your pitch, process and tools
- Structure comp plans that reward the right behavior
Partnerships That Drive Revenue
A logo on your website isn't a partner channel.
- Choose the partners who already reach your buyers: fintechs, banks, accelerators, VCs and advisors
- Build real relationships through dinners, intros, shared Slack channels and co-marketing
- Set up referral routing, pricing tiers and tracking so you know what each partner brings in
Why Founders Bring Me In
at an enterprise EOR
at a YC-backed fintech
from premium fintech partners
like Stripe, Mercury and Rippling
Don't Take My Word for It
“When Sara took over leadership of the sales team from me at Collective, I knew she would bring energy and vision, but she surpassed every expectation. She transformed the department into a true growth engine, scaling revenue, strengthening partnerships, and creating a culture where people thrived. Any team would be lucky to have Sara leading it.”
From Founder-Led Sales to Your First Sales Hire
My workshop for founders on what founder-led sales really is, and when you should (and shouldn't) hire your first sales leader.
View the deck →Seen enough? Let's talk.
Book a Call With SaraMy Network Comes With Me
Your partner channel doesn't start from zero.
YC and Speedrun
I sold to YC founders every day at Fondo and built our partnership with Speedrun (a16z). I know how these founders buy, and I know the people who back them.
Fintech Partners
I made Fondo a preferred partner with the fintechs founders already trust, and led integrations with Stripe, Mercury and Brex. Some of these relationships run deep. Others are a warm door I can open for you.
“We worked closely together during the Mercury Books pilot and launch, and she was instrumental in shaping the product and GTM strategy at large. Her POV as a sales leader was extremely valuable. Above all, she is an absolute joy to work with. Sara is a rockstar and a one-of-a-kind partner.”
A Proven Head of Sales, Without the Full-Time Hire
You get the same experience without the search, the ramp or the long commitment.
Full-Time Head of Sales
Fractional, With Me
Full-time figures are typical 2026 benchmarks for seed to Series B startups.
FAQ
How much time will you spend with us?
It depends on the plan. Some clients need a few focused hours a week, others need me in deals most days. We set it together in week one and adjust as we go.
How many clients do you take on?
A small number, so each one gets real attention.
Do you work with our existing team?
Yes. I coach your reps, run pipeline reviews with them and sell alongside them. If you don't have a team yet, I help you hire one.
What industries do you know best?
Fintech, payments and SMB back office: accounting, tax, payroll and billing. Also HR tech and workforce compliance, including employer of record (EOR), agent of record (AOR) and contractor compliance, from 13 years at MBO Partners. And B2B SaaS that sells to founders and finance teams.
Do you build outbound infrastructure?
I design the outbound motion and the process around it. For large-scale enrichment and sequencing, I bring in a GTM engineer I trust and make sure what they build fits how you sell.
What does it cost?
After our first call, you get a custom proposal with pricing based on what you need. It's a flat monthly fee, month to month, and you can cancel anytime. No long-term contracts.
Let's See If It's a Fit
Thirty minutes. Tell me where you are, and I'll tell you whether I'm the right person to help. If I am, you'll get a custom proposal.
Book a Call With Sara